A small studio, built for the long run.

AppTree is the publisher brand of Storm Forge Pty Ltd, an Australian proprietary company registered in Sydney. We make software for households and bodies — quiet, careful products designed to be useful for years.

Our first two apps live in different worlds. Apna Angan is built for Indian households — joint families, Crew, festivals, Aadhaar tracking, the rhythm of a home that never quite stops. ForgeFit is built for Western fitness — explainable coaching, on-device privacy, no AI black box, no lock-in. Different users, different markets, the same studio principles.

We are solo-founded and self-funded. There are no investors to keep happy with growth-at-all-costs metrics, no advertising revenue tying us to harvested attention, no parent corporation whose priorities will quietly override yours. The studio's commercial model is simple: useful free tiers, fair Premium prices, household-shared subscriptions where that fits.

We've taken some unusual stances. AppTree apps don't show ads. They don't sell user data. They don't share content with third-party trackers. They store the things they need on your device by default. They publish their pricing and their pricing history openly, so you can see the deal you're being offered and what it was a year ago.

Where we use AI, we use it carefully. Apna Angan's AI features run against your own Google account's free Gemini quota, so we never see your prompts or responses. ForgeFit doesn't use any external AI — its coaching engine is deterministic, runs on your phone, and explains every recommendation in five plain bullets.