Apna Angan
India's Family Second Brain
Your home, calm and coordinated.
Bills, tasks, recipes, the whole household — quietly remembered, gently surfaced.
In-app, the product speaks as Angan.
Highlights
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Daily Story
A morning narrative that knows what your day looks like — school pickup, AC service due, ration day, festival in two weeks.
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Crew, treated with respect
Helpers and family share the household with the same dignity. Decline-with-reason. Sunday Crew Report. Built for how Indian homes actually run.
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Predictive, not pushy
Detergent usually due in three days. AC service overdue based on last summer. The reminders learn the rhythm of your home.
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Life Admin, finally tracked
Aadhaar, PAN, passport, KYC, insurance, nominees. The 90 / 30 / 7-day ladder catches expiries before the renewal scramble.
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Voice in ten Indian languages
Tell Angan in Hindi, Telugu, Tamil, Kannada, Bengali, Marathi, Gujarati, Punjabi, Malayalam, English. Everyone in the home gets heard.
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Private by design
Free tier is on-device only. Sync, when you turn it on, encrypts before it leaves the phone. We don't read your data because we can't.
Why Apna Angan
Indian households juggle more than any to-do app was built for. Aadhaar renewals. Festival prep. School uniforms. Bills across four utilities. Joint-family birthdays. The maid’s leave clusters. And someone — usually one person — keeps it all in their head.
Apna Angan is a quiet second brain for that one person. And then, gently, for the rest of the family too.
A calm Today, not a noisy one
The Today screen is intentionally minimal on day one. Tell Angan what you need, see a three-line digest of what matters this morning, and move on. One feature unfolds per day for the first two weeks — gently, not as a cumulative pile of tutorials. By the end of the second week, the household knows the surface area without ever feeling cumbersome.
When you do want everything visible, “Show me everything” is one tap away. Settings → Today screen toggles between calm and full.
Crew, treated with respect
Domestic workers are real members of the household. Apna Angan calls them Crew — not Helpers, not Staff. Crew can decline tasks with a reason. Crew can leave a household without losing their account. The Sunday Crew Report shows the home what was done, what wasn’t, and why.
Pay isn’t tracked as a rounding error. It’s tracked respectfully, with escalation cadence on leave clusters and a dignity-first interface designed to be readable on a low-end phone.
Life Admin, finally tracked
Aadhaar, PAN, passport, voter ID, driving licence, KYC, insurance, nominees, school certificates, vehicle papers, society documents. Indian households juggle more than twenty load-bearing documents. Apna Angan tracks expiry dates and surfaces them on a 90 / 30 / 7-day ladder before the renewal scramble. One screen, one flat list, one gentle reminder.
Festivals built into the rhythm
Thirty-five festivals across multiple faiths come pre-loaded — Diwali, Eid, Christmas, Holi, Onam, Pongal, Karva Chauth, Navratri, Bakrid, Lohri, Pateti, Buddha Purnima, and more. Opt into the ones your home celebrates. Each one carries an opt-in prep checklist (clean, sweets, gifts, lights) that materialises tasks two weeks before, not the morning of.
The languages your family actually speaks
Voice + text input in Hindi, Telugu, Tamil, Kannada, Bengali, Marathi, Gujarati, Punjabi, Malayalam, and English. Tell Angan in whatever language opens its mouth in your home — including the Crew’s. Voice hand-off lets a non-literate family member dictate a task by holding the phone for ten seconds.
The non-English packs are AI-drafted today and marked beta. We flag mistranslations in-app via a single tap and patch monthly.
Free is genuinely useful, not bait
The free tier handles tasks, bills, groceries, pantry, recipes, the calendar, the 35-festival countdown, Drive backup, biometric lock — everything one person needs to organise their own life. No paywall hovering over you. No degraded experience designed to push you up.
Premium adds the parts that only matter when the whole household is involved: voice + Indian languages, the morning Daily Story, the Predictive Engine, Crew dignity surfaces, Life Admin tracking, multi-admin, sync across the family’s devices.
One subscription per household. Four to six family members plus Crew, all on the same plan.
What we won’t do
- No selling family or Crew data, ever
- No advertising in any AppTree product
- No location, contacts, SMS, or call-log permissions
- No coercive Crew workflows — they can decline, they can leave
- No tier shaped to extract from people who can’t afford it — F&F pricing locks at 50% off for life
Private beta · invite only
We're testing with a small group before public launch. If you'd like to be considered for the next wave of testers, drop a note to hello@apptree.com.au.